Nonprofit member surveys: Dos and don’ts for the 5 D’s

Nonprofit member surveys: Dos and don’ts for the 5 D’sYou can’t serve the needs of your not-for-profit’s members unless you know what those needs are. Many organizations take the pulse of their membership with regular surveys but fail to conduct them strategically — and end up with useless information. Instead, maximize your next survey’s effectiveness by focusing on your objectives during every stage of the process: